BE A RARE ONE

 

Insight

Since there are only 50 sold every year for $40k, most people never get the honor of even laying eyes on a bottle of Glenfiddich 50 Year Scotch in their lifetime.

Idea

By leveraging GF50’s rarity and the rarity of those who drink it, we can elevate the status of the entire Glenfiddich brand.
 
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rare ice

We’ll fly in ice from various glaciers around the world for our patrons of Glenfiddich, of any level.
 
 

Glenfiddich members can enjoy the lounge and drink scotch while purchasing products that aren’t simply merch, but accents that create a full experience of rare living. 

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Besides selling high end accessories for scotch drinking, the exclusive Glenfiddich store features rare, one-of-a-kind items fit for rare drinkers of GF50, such as Winston Churchill’s scotch tumblers or Al Capone’s cigar cutter.

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Glenfiddich Platinum

And what a power move it is when someone is the first to whip out their Glenfiddich platinum card, with spending earning them higher status in the Glenfiddich Club.
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Apply to buy

The Glenfiddich 50 application includes some status-revealing questions.
 
 

50 owning 50

The public can covet the fortunate owners of this exclusive scotch in an annual Forbes spread, which boasts the 50 people’s wealth and accolades that enabled them to purchase a bottle of GF50.

BE A RARE ONE

 

Credits

Hayley Lyons

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