Eharmony users know that flowery preconceived notions of love are bullshit. Lasting love isn’t caused by magic or cupid’s arrow, it happens because of psychology and interpersonal chemistry.
Idea
Finding love is really just a numbers game, and eHarmony uses algorithms to manipulate the numbers in your favor. What matters is compatibility, but romance isn’t lost in that, it’s actually enhanced.
Print
The heart and brain, two main physiological components of love, are drawn by algorithms using ASCII keyboard symbols.
Look Closer
ASCII drawings contain hidden easter eggs
Disruption
We'll put these unconventional ads in typical romantic places such as jewelry stores, candlelit restaurants, and even the Hallmark Channel.
Heart Hacks
We provide users with helpful digital cheat sheets for the person they’re dating. Think of it like cliff notes for love.
Projected Questions
In the City of Love, we’ll display large scale projections of the deeper questions in eHarmony’s user questionnaire, prompting passers by to reflect and start more intimate conversations.
Photo Booth
Smart photo booths that interpret user’s facial expressions to provide an analysis of their compatibility.
Text Poetry
A bot will analyze couples’ message threads to write them a personalized love poem they can share on social.
Hacking Love demonstrates how eHarmony’s algorithmic approach boosts users’ chances of finding a truly compatible match.
