The Coalition for Clean Air wanted to bring attention to air pollution, and raise money to build a cleaner future.
insight
Hearing about air pollution is like white noise — we get it, things are bleak. What can we actually do about it though?
idea
Buy back the pollution — yeah, really. Buy it. The nasty soot that comes out of your tailpipe can actually be transformed into everyday products like ink, soap, and so much more. We'll partner with these brands to create a massive slacktivism campaign — the more pollution you purchase, the less there is in the air. So you can breathe easy.
To spread the word, we will print Carbon Market posters on recycled paper with pollution based ink.
We will post hundreds of posters around the city, because the more ink we ‘waste’, the more pollution we are taking out of the air.
CCA’s Carbon Market
Carbon Market Products
Carbon Tags
Carbon Receipts
Online Carbon Market
Polluted Press
PAINT IT BLACK
Pop-up Carbon Markets
To draw attention to the creative possibilities of pollution, we will partner with Pantone’s color of the year.
“Pollution is nothing but the resources we are not harvesting. We allow them to disperse because we’ve been ignorant of their value.”
— R. Buckminster Fuller
Credits
Hayley Lyons
Me