rebrand: frank’s red hot
Frank’s has been serving up sauce since 1920, but their heritage goes largely unrecognized.
For their 100th anniversary I rebranded Frank’s to convey the clout and recognition associated with their heritage, but with a modern flair.
Despite the current logo’s focus on “RedHot”, most customers know them simply as “Frank’s”. This rebrand will give “Frank’s” visual prominence, to achieve stronger name recognition and consistency.
Warm earth tones and plant motifs combine with a splash of neon to give off a modern energy and make Frank’s stand out on the shelf.
Natural wood and a screen-printed hand lettered logo emphasize craft and quality.
