The Brief:

Scratchers began their brand initiative by using small moments of play as a metaphor for how “a little play can make your day.” After running the campaign a few seasons, they wanted to switch things up by incorporating the product — creating a more direct tie to the brand.

The Solution:

With this campaign, we turned the act of scratching into a playful and creative moment.

My Role:

Ideation, storyboarding, creative storytelling, pitching, design, production.